James Rennie - Founder
After graduating from university with a degree in media, I moved to London where I started working for some of the biggest names on the high street. From Ted Baker, to Karen Millen and House of Fraser, I was responsible for implementing visual merchandising strategies across many flagship stores.
At this time, I also started traveling regularly to New York with American friends and I fell in love with the boutique culture and the personalised, unique shopping experiences on offer. Feeling inspired by this exciting approach to buying, I decided to create my own company that offered male shoppers something fresh.
I launched the brand online and with a Glasgow pop-up in 2016 and after building
up a strong client base and adding new brands to my stock, opened a permanent
store in Trongate in July 2017.